The Design Process

My experience has taught me that good design is not created in a moment of inspiration or a bubble. It is an iterative process requiring collaboration between multiple teams and your end users. It is easy to get attached to initial design solutions and forgo research and testing but this rarely works. First solutions are often wrong because in the early stages it is hard to know enough about the problem you are attempting to solve. It is important to first answer the 5 Ws (Who, What, Where, When, and Why) before tackling the How

Great design requires deep knowledge of your users, their environments, and their goals. Conducting research, talking to users, collaborating with different teams and testing prototypes all help keep a project on track. I believe that successful design projects stem from good communication and keeping the end-user in the forefront.